Welcome to Brandloop. The brand engine that keeps you on repeat.
I’m Ash. Your not-so-average brand strategist.
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I help bold founders build brands that actually work, delivered by someone who gets it, does it and doesn’t take five different hires to pull off. Strategy, creative, digital… I’m your go-to for all of it, minus the bullsht.
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I’m not here to overcomplicate things. I move fast, keep it honest and make your brand look damn good while we’re at it. You’ll never wonder where we’re at, you’ll see it happening.
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I’ve led content, creative and digital for startups, agencies and scaling founders. I know how to make sht happen with no time, any budget and a high bar.
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A clearer voice, smarter direction and someone who’ll help you scale without 27 tabs open.
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Currently split between Sydney and the Gold Coast.
Fave emoji: 🪩 (obviously)
Known to write brand strategy decks and better dating profiles… (call it market research).
Kinda like a creative Swiss Army knife, if the knife also gave unfiltered advice and sent voice notes that start with “okay so random but…”
I talk too much, but I promise I’m funny. Or at least entertaining.
At Brandloop, we live by one rule. CTRL+B
It’s not just a keyboard shortcut. It’s how we build brands.
Bold thinking. Brandloop systems. Built to last.
We believe clarity, boldness and repeatability aren’t optional… they’re the formula.
We call it CTRL+B.
Bold ideas. Bold execution. Bold results.
Ways to work together
Whether you need a fix-it-fast plan, a full brand build or someone to run the whole thing, I’ve got a package for it.
PACKAGE 1
Ctrl-B Lite
The shortcut to clarity.
You’ve got the brand (or maybe just a blurry version of it). You’re not ready for a full rebrand but you are ready to stop second-guessing yourself.
This one’s for the founder who needs a sharp eye, a strong point of view and a no-BS plan to run with. Fast, focused and full of “ohhhh, that’s what I’ve been trying to say.”
→ Strategy session + brand audit + action plan.
→ Perfect for early-stage startups, rebrands in waiting, or messy marketing moments.
PACKAGE 2
The Bold Build
Your brand. Built to turn heads, make bank and scale smart.
This is the full foundations: strategy, voice, visuals. Whether you’re launching something new or levelling up something existing, I’ll build the kind of brand that makes people feel something… and buy it.
→ Brand strategy, voice, visual identity and even a website (if needed).
→ Delivered as a full brand ecosystem you can actually use (not just “pretty” files).
RETAINER
Personal CMO
Plug me into your business and let’s get to work.
For the founder who doesn’t want to do it alone anymore. I’ll be your creative partner, brand strategist and the ‘whatever you need’ machine (without the $$$K salary or corporate bullsht).
From campaigns and websites to content, launches and high-stakes pitch decks, I’ll treat your business like it’s my own.
→ Monthly retainer: includes strategy, content direction, campaign work and more.
→ Option to add creative team/project management if needed.
“Ashlee made it effortless… she turned loose ideas into a brand I love.”
Rituyl
“Ash brought the brand to life… it finally feels like us.”
Colux
“From building our brand to flying to San Fran to help us pitch, she’s been there for every major moment.”
CarSavvy
Let’s loop me in.
Whether you need clarity, consistency or just a sounding board who gets it, loop me in and let’s build your brand the smart way.